Audience types & Groups

The class was split into different groups to work on our production for this year, for this year’s production work I will be working with:
• Parvin
• Akieba
• Kaamil

We've already started discussing ideas about how we will go about or production we started to discuss whether we will use a band or a standalone artist, in the end we dicided that a standalone artist would be better.

The name we decided on for our artist was Jason Who. Here is a bit of his biography we started Jason’s biography as you can see not finished yet!




Here are a couple of questions we've had to answer regarding our artist:
1. Which music production/distribution company would you approach and why?
Our artist Jason Who is signed to Sony BMG so they will be distributing the music video. When it comes down to the producing for the artists, they also distribute their productions.
2. How will the musical artists' single be promoted and distributed?
There will be
TV PERFORMANCES:
Jason Who will perform on the BBC1 Programme 5:19 and there will also be a video exclusive on Channel 4, E4 & 4Music. This will give our artist a boost as when new fresh talent is shown they are often given a lot of attention.
CELEBRITY SHOWBIZ PARTIES:
He will be invited to parties with other British top charting artists such as Tinchy Stryder, JLS and Dizzie Rascal
3. Breakdown of the artist:
Standalone artist: Jason Who.
He is calm and collected telling stories through his music like Nas. He will have a smart urban look just like Kano.
4. For their first single which cover song will you make the artist sing and why?
It's going to be an original song because he will be compared to other artists and we don't want that; he's going to be unique.
There are 5 types of audiences:
Audience types:
The audience type Jason Who would fit into would be alternative just like artists such as Just Jack, Kano, Stryder and Chipmunk.

Mainstream: this term refers to majority of the audience who share the same opinion and in this, majority of the audience who favour an artist or genre, for example Michael Jackson would be within mainstream as the majority of his listeners have the same likes/opinions.
Cult: This is the definition of a very small highly devoted fan base and often most of these artists have failed to achieve fame outside of the small fan bases.
However, there are a few that have managed to gain fame among mainstream audiences. For example Giggs- wouldn't get older elder generation listening to his music and the youths who listen to him are loyal fans.
Subversive: Controversial artists who go against the conventional, social, political, economic principles of a society.
Abstract: They are different and their music videos usually have a different image which does not fit in with the narrative of the song for example Wiley 'Wearing my Rolex'.



Alternative: These artists are also different; they are neither mainstream nor subversive and a good example of this would be Chipmunk, Kano Tinchey Stryder.