Wednesday 16 December 2009

History of Music Videos

A music video is a short film or video that is associated with a complete piece music. They are made and used as marketing device intended to promote the sale of music recordings. MTV MTV was the most popular music channel which played music videos. It was launched on August 1st 1981. MTV only used to show music videos of a prodimantly white background. However, Michael Jackson was the first Black artist to be shown on MTV breaking down the racial barriers with Thriller the amazing music video in some ways could be said was a short movie as it was a impressive 14 minutes long.



It was directed by John Landis (director of 'An American Werewolf in London') and it was released in December 1983. It has sold 9 million copies and still is the worlds largest selling record ever. The genre of music was different to MTV predominantly white music which it aired, because it was new it was fresh it would start the crossover between many genre in the coming future. Today, MTV still plays a limited selection of music videos, but the channel primarily broadcasts a variety of popular culture and reality television shows targeted at teenagers and younger viewers.



We had a Music Video Director Ben Peters come into our Media lesson he came in to discuss and explain to us how music videos are made. He did a little activity with us which helped me to learn a couple of new words that are associated with the music industry and music videos.
• Spark: This person has the job of fixing lights.
• Gaffer: This person is the head of lighting.
• Grader: This individual fixes the colours of every shot so the shots run smoothly, they work on the quality.
• 1st A.D: Assistant director who helps the filmmaker in the making of a movie or music video. • Focus Puller: They make sure the focus of the shot is fine.
• Runner: they usually help out the directors with small things they need.

He told us that the making of music videos is he passion and that he started of as a runner but slowly built his way up to become a great director he has been involved in music videos such as N-Dubz - Wouldn't You.



He himself has been in some of his own work in which he disguises himself as one the people just roaming around (Extras) and no one really notices, what a legend!



In this video Ben’s the guy with the hoody and fake beard. He appears at 0:50 seconds.

The session with Ben really helped was useful as we learnt new words and I know that music videos are very hard to do. Ben showed us that every job however small is significant as when he started out he started as a runner so if you are determined you can accomplish anything you put your mind to it and never give up. Ben showed us his treatment for N- DUBZ music video 'I Need You' the producers didnt go with his idea but he never gave up.

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